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Google AdSense Alternatives
Google
AdSense Alternatives
According to popular marketing analysis from the beginning of
2010, one from every two online ads comes from Google Adsense. This shows how
powerful Google Adsense is but also that there are still other alternatives.
There are reasons to choose an alternative to the almighty Google service
either when you are a publisher or advertiser. Such reasons include:
·
Higher revenue for publishers / Lower costs for advertisers
It is common for larger sites to manage their own advertisement
campaigns, find advertisers / publishers directly and negotiate better deals.
Naturally, with such larger sites Google Adsense has the least ads market
share. An alternative for higher revenues are the so called affiliate programs
which is suitable even for less popular sites as long as they are strictly
specialized in one area. In this case it is feasible to find relevant
subscriptions in which your visitors might be interested in and get a share of
the subscription fees. We should mention here the popular service from the
leader on the affiliate marketing - Commission Junction (CJ). It manages a huge
number of affiliate programs for third parties. With CJ publishers have
unmatched choice to find the best offers which may interest their visitors.
Naturally, publishers' revenues rely on real sales generated from their site
and not on impressions and clicks. A great feature is that publishers have the
option to choose the advertisers, their offers and even the exact banners which
will show on their sites. They also know what revenue (share in %) to expect
per sale. These are very profitable features which Google Adsense lacks but it
is not for every publisher. It requires marketing skills and knowledge about
what visitors might be interested in purchasing. CJ has also great benefits for
advertisers. First, it manages entirely their affiliate programs which is not
an easy task. Second, the number of attracted publishers depends on the
competitiveness of the ads. That's why if you are a publisher and believe your
offers are competitive this is definitely the choice for you.
·
Noncompliance with Google Adsense policies - important for both
publishers and advertisers
This point should not be underestimated because Google has very
strict policies which exclude publishers / advertisers with sites with violent
and/or illegal contеnt, gambling, sales of alcohol, tobacco-related products,
and last but not least adult content. For more information please check this link. Once web site owners find their
sites are not complying with Google Adsense policies they have the option to
use similar pay-per-click and pay-per-view alternatives such as: Adbrite
- while they lack some of Google ads restrictions they also have some unique
features such as full page ads, BritePic (show sads over your pictures) and
others. Clicksor - much less restrictive policies which are suitable
even for adult sites. In conclusion, we believe that Google will remain the
leading online ads provider in future because of its competitive advantages.
Though if you are not satisfied with its effectiveness or you can't comply with
its policies there are very good alternatives.
Google AdSense Tips and Tricks
Google AdSense Tips and Tricks
The Google AdSense solution is used by
millions of web masters around the world. Some of them have great success and
good income, while others get only a few dollars.
Here we will share some basic tips which
are known to help increase the revenue generated through Google AdSense.
First, you should choose the
advertisement block format which best suits your web site visual style. The
experience shows that the 336x280 Large Rectangle, the 300x250 Medium
Rectangle, and the 160x600 Wide Skyscraper are the most effective shapes.
Still, you should mind the visual appearance of your web pages when you insert
the AdSense code. If you have a little space for ads, the best solution will be
the link unit format.
Additionally, you should pick the most
suitable color palette for your ads block. If you have a light background on
your web site, it is better to use a similar light palette for the AdSense box.
The contrast choice for an ads box palette is good only for web sites with dark
background. Still, it is better to pick a color which already exists in your
web site.
It is better to create an ads unit which
includes both text and images. In this way both will be displayed and this will
increase the chance to get a click on an advertisement by a web site visitor.
Next, you should consider the location
of the ads on your web pages.
Probably the best position of the
advertisements is in the top / header of your site. However, this can break the
consistency of your content, so you should be careful using such a solution.
Other good locations are just below the navigation bar, above the footer and in
the left menu area. You should always put yourself in the visitors' shoes and
look to the web site from their point of view. If the ads block makes you feel
uncomfortable while browsing the web site, you should consider a different
position or formatting.
Additionally, you should define the
number of the advertisement units per page. There are some restrictions about
it. You are allowed to have up to three advertisement units per page (in
addition to three link units and three referral units). If you have a web site
with a lot of content, which requires the visitors to scroll down the pages or
you manage a forum or a blog, it is wise to put more AdSense blocks. However,
always make sure that the main unit which will generate the major part of the
revenue is loaded first in the web site source code. In case you wonder, if you
place more than 3 ads units on a page only the first 3 will appear.
Detailed instructions on how to improve
the efficiency of your AdSense blocks can be found in the Google AdSense
resources section:
https://www.google.com/adsense/adsense-resources
How to Integrate Google AdSense
Google
AdSense Integration
In order to start using Google AdSense you
need to create an account first. This can be done at:
Click on the Sign Up button to proceed. Fill
in all required details and be sure to read the Google AdSense policy before
completing the sign-up procedure.
Once the sign-up procedure is completed, you
will get a welcome e-mail with instructions on how to use the Google AdSense
tool.
Log in the Google AdSense panel and using the
included wizard generate the Google AdSense code according to your preferences.
It will be similar to the following one:
<script type="text/javascript">
<!-- google_ad_client = "pub-UNIQUE_NUMBER";
/* 300x250, created 29/03/10 */
google_ad_slot = "11111111";
google_ad_width = 300;
google_ad_height = 250;
//-->
</script>
<script type="text/javascript" src="http://pagead2.googlesyndication.
com/pagead/show_ads.js">
</script>
<!-- google_ad_client = "pub-UNIQUE_NUMBER";
/* 300x250, created 29/03/10 */
google_ad_slot = "11111111";
google_ad_width = 300;
google_ad_height = 250;
//-->
</script>
<script type="text/javascript" src="http://pagead2.googlesyndication.
com/pagead/show_ads.js">
</script>
Instead of the "UNIQUE_NUMBER" string you will see
a number which is generated by Google and is unique for your account.
In the Google AdSense panel you can check the reports
regarding the Google AdSense activity on your web sites. Also, from there you
can generate code for advertisement blocks with different shapes and formatting
and tune your AdSense setup.
Once you have the Google AdSense unit code you should
include it in your web site.
If you have an HTML web site, you can include it directly in
the source code.
If you wonder which is the best position for your Google
Adsense advertisements, you can check this article:
https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=17954
Basically, the way to include the code depends on your web
site technology and personal preferences.
Most of the popular php scripts come with additional
extensions which allow you to insert the Google AdSense code without editing
your files.
Here we will show different ways to include the code in
open-source PHP projects.
We will start with Joomla 1.5, which is probably the most
popular open source CMS.
You can find comprehensive instructions on how to install
and use the software in our tutorial:
http://www.siteground.com/tutorials/joomla15
There are many different approaches for integrating the Google
AdSense code. We recommend that you use a Joomla extension for this purpose.
Using such an extension allows even people who know nothing
about programming to enable Google AdSense for their accounts.
You can choose the preferred extension from the following
resource:
http://extensions.joomla.org/extensions/ads-a-affiliates/google-ads
Then you must follow our Joomla 1.5 tutorial in order to
complete the extension installation:
http://www.siteground.com/tutorials/joomla15/joomla_extensions.htm
Some extensions allow IP blocking. This way you can block
yours and prevent a violation of the Google AdSense Terms of Use while
performing tests.
Another widespread open-source script is WordPress. This
application is one of the most popular free blogging solutions.
You can find detailed information on how to install and use
it at:
http://www.siteground.com/tutorials/wordpress/
Since inserting the Google AdSense code directly in the
WordPress theme's source code requires some programming knowledge, we will use
a Google AdSense plugin.
You can choose the one which best covers your needs at:
http://wordpress.org/extend/plugins/search.php?q=adsense
Detailed instructions on how to install plugins can be found
in our WordPress tutorial:
http://www.siteground.com/tutorials/wordpress/wordpress_plugins.htm
Also, every plugin has an Installation tab and the specific
installation instructions are published there.
Once you install and activate the plugin, you should enter
the specific code generated through the Google AdSense wizard.
Most of the other scripts have similar solutions for adding
the Google AdSense code. You can either use an external extension or you can
insert it directly in the source code of your web site.
Google Adsense Manual- Introduction
Google AdSense is probably the most popular advertisement service on the web. By including a specific javascript code in your web site, it allows you to generate revenue though different advertisements related to your web site content. The amount of generated income is based on the type of advertisements and the number of clicks on them.
Your income is generated both from clicks on ads and from impressions (number of times the advertisement is shown on your web site).
Besides the clicks and the impressions, you can earn money by including a Google search box in your web site code. If your web site visitors use it you will get a percent of the profit relevant to their search terms. AdSense for Feeds and AdSense for Domains are also available . The first one places ads in the feeds managed by Google for your web site. The second one allows advertisements to be included for domains that do not open a web site with content.
All AdSense options are described at:
Bear in mind that making money with Google AdSense requires a popular site with popular keywords on it and attractive positions for the ad placements.
Generally, the software is administered by Google and you can monitor your balance through your Google profile.
The service is freely accessible for everyone who complies with the corresponding Terms of Use.
You can check the Terms of Use here:
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Google AdSense Alternatives
Google AdSense Alternatives According to popular marketing analysis from the beginning of 2010, one from every two online ads comes fr...

