Google AdSense Tips and Tricks
The Google AdSense solution is used by
millions of web masters around the world. Some of them have great success and
good income, while others get only a few dollars.
Here we will share some basic tips which
are known to help increase the revenue generated through Google AdSense.
First, you should choose the
advertisement block format which best suits your web site visual style. The
experience shows that the 336x280 Large Rectangle, the 300x250 Medium
Rectangle, and the 160x600 Wide Skyscraper are the most effective shapes.
Still, you should mind the visual appearance of your web pages when you insert
the AdSense code. If you have a little space for ads, the best solution will be
the link unit format.
Additionally, you should pick the most
suitable color palette for your ads block. If you have a light background on
your web site, it is better to use a similar light palette for the AdSense box.
The contrast choice for an ads box palette is good only for web sites with dark
background. Still, it is better to pick a color which already exists in your
web site.
It is better to create an ads unit which
includes both text and images. In this way both will be displayed and this will
increase the chance to get a click on an advertisement by a web site visitor.
Next, you should consider the location
of the ads on your web pages.
Probably the best position of the
advertisements is in the top / header of your site. However, this can break the
consistency of your content, so you should be careful using such a solution.
Other good locations are just below the navigation bar, above the footer and in
the left menu area. You should always put yourself in the visitors' shoes and
look to the web site from their point of view. If the ads block makes you feel
uncomfortable while browsing the web site, you should consider a different
position or formatting.
Additionally, you should define the
number of the advertisement units per page. There are some restrictions about
it. You are allowed to have up to three advertisement units per page (in
addition to three link units and three referral units). If you have a web site
with a lot of content, which requires the visitors to scroll down the pages or
you manage a forum or a blog, it is wise to put more AdSense blocks. However,
always make sure that the main unit which will generate the major part of the
revenue is loaded first in the web site source code. In case you wonder, if you
place more than 3 ads units on a page only the first 3 will appear.
Detailed instructions on how to improve
the efficiency of your AdSense blocks can be found in the Google AdSense
resources section:
https://www.google.com/adsense/adsense-resources
No comments:
Post a Comment